Sony are reportedly looking at penetrating the online Television service market with a new system which will be running head to head against traditional cable services. Sources within the company have said that Sony are in the talks with several TV companies to negotiate channel licenses. We could see an announcement as early as the next CES conferences with a late 2013 launch on their platforms. Seeing as the race to launch the next generation consoles has become more heated lately, we could also see the inclusion of this system on their next console. Sony are looking to push their hardware with this new service and will be available on their platforms natively, but they might make it available on third party platforms (such as Android and iOs).