Sony seem to have hit a rough patch as their shares have just dropped as much as 6.7% in the Tokyo stock Exchange. The electronics giants has been operating at a loss for the past four years, and it seems like the once predominant TV sector is the main reason for the company hemorrhaging money (eight years in a row of operating loss) with the ever increasing competition and decreasing prices. Another two other sectors within the company which have been adding to the overall losses were the mobile phone segment and the video-gaming segment, both of which have suffered due to competition. Another big factor was the currency value of the once strong Yen, which has not yet recuperated especially after the Tsunami. The newly appointed company CEO Kaz Hirai has failed to lay plans for the streamlining and reorganization of the company ever since he accepted the role, which did not bold well with the investors of the company.