Harley Davidson goes electric

Harley-Davidson is more than a motorcycle brand; it’s a way of life, a symbol of freedom and power, an icon.

The company revealed the launch of its first electric motorcycle, called Project LiveWire.

A company spokesman stated;

” like America, Harley-Davidson has reinvented itself many times in our history, with customers leading us every step of the way. Project LiveWire is another exciting, customer-led moment in our history.”

Project LiveWire can be driven in two modes;

  • “Power” is friskiest, providing a driving range of 30 miles per charge
  • “Range” doubles the distance to about 53 miles by capping the acceleration.

Batteries are partially recharged when releasing the throttle, using  the bike’s kinetic energy when slowing down, and mimics the sensation of engine braking on an internal combustion bike.
Regular recharging takes 3 1/2 hours from empty with a 220-volt charger.

The most surprising feature, is, that even though the bike is electric, and therefore has no engine, the LiveWire has to live up to Harley’s iconic sound.

“The sound that we’ve developed for this motorcycle is uniquely our own,”

explains Richlen.

“It is not silent. It’s far from it. It has a very distinct sound that is a result of the architecture we have chosen for the motor.”

The LiveWire’s sound is one of many experiential features Harley will test with customers. Harley Davidson is taking a few dozen LiveWires on an American and European tour, dubbed Project LiveWire. They will invite people in each city to check out the bike, and provide feedback.

The tour starts on June 23rd and will start off from New York City.

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